Consumer and business opportunities in mass mobility
In-depth research on market potential, customer preferences, and growth challenges in India’s public and private intercity bus transport segments.
Overview: The study explores India’s public road transportation landscape, focusing on private bus operators, ticketing agents, and aggregators to understand market conditions for launching a B2C electric mobility platform (eMaaS).
Context: The client aimed to build a strong brand and secure a competitive market share across diverse intercity bus transport segments amidst evolving customer expectations and technology adoption.
Approach: Qualitative research consisted of in-depth interviews with key stakeholders along the intercity bus travel value chain, including private operators and ticketing agencies, across major cities.
Insights: Key insights detailed business operations, customer service preferences, current growth challenges, and technology adoption rates. These findings are pivotal for market positioning, user acquisition, and operational adaptation strategies within India’s growing mass mobility ecosystem.