Perception of concealed cisterns and flush plates
Market exploration of user perceptions, brand awareness, performance expectations, and purchase decision drivers for concealed cisterns and flush plates.
Overview: This research provides insights into the concealed cistern and flush plate segment by analyzing individual house builders’ perceptions and usage experiences across major Indian metro locations including Delhi, Bangalore, and Mumbai.
Context: The client, a prominent sanitaryware market player, sought to deepen understanding of consumer preferences and technical requirements to refine product design and marketing in this niche category.
Approach: Employing an exploratory qualitative methodology, 80+ structured interviews were conducted with individual house builders in ten cities, ensuring wide geographical representation across northern, southern, and western India.
Insights: The study uncovered detailed consumer preferences, brand familiarity, technical performance expectations, satisfaction levels, and influential factors guiding purchase decisions. These insights will help clients target communication and product improvement efforts effectively for better market acceptance.