Market potential for monolithic aluminium formwork
Evaluating adoption potential, market size, and competitive landscape for monolithic aluminium formwork to inform strategic market entry in India.
Overview: The study assesses the market acceptance and long-term outlook for monolithic aluminium formwork (MAF) within the Indian construction industry.
Context: A global manufacturer planned to enter India through outsourcing systems from a Malaysian supplier and required comprehensive understanding of demand, usage, and competitive environments.
Approach: Research included qualitative in-depth interviews with supply and demand stakeholders and quantitative structured interviews with major builders, developers, and contractors to capture perceptions of MAF adoption.
Insights: The study confirmed growing MAF acceptance, estimated market size and value, and highlighted architects’ influence on design preferences. It also detailed pricing benchmarks, competitor profiles, skilled labor needs, and equipment requirements, culminating in a go-to-market strategy emphasizing speed, efficiency, and space utilization.