Tile adhesive and grout market research in Bangladesh

Overview: This study examines Bangladesh’s tile adhesive and grout market, providing a detailed understanding of market size, distribution channels, product usage, and trade practices.

Context: The client, a leading manufacturer and distributor of paints and waterproofing products, planned to venture into tile adhesive and grout. To support this expansion, insights on local market dynamics and competitor strategies were vital.

Approach: Primary qualitative research was conducted through in-depth interviews with manufacturers, channel partners, contractors, masons, and tile-fixers, providing a 360-degree view of the market structure and usage.

Insights: The findings revealed the evolving nature of the market, highlighting key product preferences, distribution practices, the role of influencers such as masons and tile-fixers, and a comprehensive competitive landscape. These insights help tailor go-to-market plans to regional specifics and stakeholder influence patterns.