Market need and assessment for cordless power tools in India
Research to identify triggers, barriers, pricing elasticity, and user preferences for cordless power tools in India’s construction and manufacturing sectors.
Overview: This research investigates the Indian cordless power tools market, focusing on consumer awareness, purchase decisions, and the premium customers are willing to pay compared to corded alternatives.
Context: The client, a global leader in power tools, sought to increase market penetration in India by understanding key purchase triggers and barriers among construction, manufacturing, and service sector users.
Approach: Detailed interviews with end-users and channel partners explored brand preference, tool usage patterns, purchasing journeys, and awareness across offline and online channels.
Insights: Key findings include significant potential for cordless tools driven by convenience and performance, tempered by price sensitivity. Brand recognition varied with offline channels maintaining importance. Insights have informed pricing strategies, channel focus, and communication plans.